TrueBrands wanted to create a direct-to-consumer storefront, a departure from their business-to-business digital history. This site needed to handle a massive amount of unique SKUs, be compatible with drop shipping, and make their brand recognizable and trustworthy to new customers. True For You needed to show that the products were affordable, reliable, and anything you could ever need.

In designing this storefront I utilized their brand colors and identity, while staying on the lighter end to provide a welcoming and clean introduction to new customers. Navigation was essential due to the volume of products. Product organization and shoppability was key.