TrueBrands wanted to create a direct-to-consumer storefront since they have only ever had a business-to-business website. This site needed to handle the massive amount of unique SKUs, be compatible with drop shipping, and also make their brand recognizable and trustworthy to an entirely new customer base. True for you needed to show that the products were affordable, reliable, and anything you could ever need.

In designing this storefront I stuck to their clear branding and colorways and stayed on the lighter end to provide a welcoming and clean introduction to the new customers. Navigation was essential as there are so many products, so keeping products organized and the categories clear was key.